What is Greenwashing?

🤮Greenwashing🤮 is a term that’s used for the marketing of a product to make you think that it is safe, when in fact it really isn’t.

🍥 This is sooooo common and once you recognize it you’ll see it everywhere. Just walk down the ‘Naturals’ isle of Target or your favorite beauty shop and you’ll see a sea of white bottles with leafs and foliage on the front touting claims of ingredients they are “Free of…”. 

🍥 Marketers highlight the heavy hitting ingredients that they aren’t using, but what they fail to show is that the clean ingredients are sitting on top of a toxic preservative cocktail. 🍸

🌿 Here are some common greenwashing terms that should help you know it’s worth digging a little deeper. These are often empty claims and the terms aren’t regulated at all.

🚫Fragrance Free

🚫Non allergenic

🚫Natural

🚫Formulated without….

🚫Fresh, Homemade

🚫Non toxic-

🚫Organic 

Here are some common greenwashing brands you should be wary of:

🦠Aveeno

🦠Babyganics

🦠Burt’s Bees

🦠Johnson’s Naturals

🦠Lush

🦠Love Beauty and Planet

🦠Melalueca

🦠Method

🦠Mrs Meyers

💵 The most important thing to know is that marketers spend a ton of time and money to make products look safer than they really are. It’s up to you to learn how to read ingredient labels with a discerning eye and to find resources that help you (like me 😉 ) ♥️🌿